ADVANCED WEB TECHNOLOGIES
REAL ESTATE WEBSITES
Thanks to the applied technologies, our Real Estate websites are 'lightweights' compared to WordPress sites for example. This translates in faster loading and swift navigation between pages. This is true on any device and via any connection, whether being WIFI or 4G...our sites will load on average faster than those made in other technologies.
Speed is also determined by the method of rendering images and contents from the backend database, whereas with our advanced backend technologies, content is presented faster as well.
Combining PHP with AngularJS (= hybrid), search engines easily can read the Real Estate Websites' content. Since we also don't use templates nor frames of any sort, SEO specialists like our sites since they are easy to structure and define SEO-sensitive contents, having a faster impact for indexation and ranking.
Having a solid base for SEO also means that older browsers & devices too benefit from the hybrid technologies since those older versions sometime do not yet support the latest technologies...killing 2 birds with one stone!
Designs can take any shape where imagination is the limit. Yet we don't need to reinvent the wheel for your new site, yet there is much flexibility in defining the look & feel of it.
We provide a series of model sites to start from to jump-start your project and to reduce development costs. From here we'll design together with you how your site will look like. There are various options to choose from:
- Create a 100% new design from scratch.
- Base the design on one of our models, adding elements & changing others.
- You love the design of your current site? We reuse the HTML (layout) and integrate it into the CMS (Content Management System) of Optima-CRM.
Instrumental is that your site is integrated in Optima-CRM to benefit from real-time searches and updates, enquiries entering in CRM directly creating leads automatically, etc.
All sites we develop are natively integrated with all the important elements such as SEO and content management of ANY element on your new website.
For those who want, we can also integrate any existing website into CRM.
CONTENT MANAGEMENT SYSTEM
Having our custom CMS built into Optima-CRM, the Agency Admin can maintain ANY element of content with one central access. This includes all texts, images, SEO elements, menus, translations, blog posts, etc.
But there is more! You can connect as many websites as you need to the same Optima-CRM agency and manage each individual site from this CMS. Having all controls in one place makes life much easier and avoids needing to update content elements in various places.
For companies who want to spread payments of their Real Estate websites over time, we offer an interesting financing option over 24 months. This way you pay a small amount monthly so you have budget to spend on other things such as marketing.
Our transparent website calculator shows the options you can choose (languages, chat, map drawing, and much more) which gives you an instant total price + the financed option details.
Now you can have a high-end Professional Website for a small monthly fee!
DEDICATED - PROFESSIONAL - RESULTS DRIVEN
SEO Organic Ranking
Being found on search engines is very important and your site should be found even without paying for ads on Google. Organic ranking, or Search Engine Optimisation, means that a website is found based on keywords/phrases seaching, and without paying for ads on the search engine. This organic positioning is a complex and labour.intensive activity that needs to be executed with precision, dedication and hard work.
Luckily do we have our experts in-house to handle all the aspects of SEO. SEO is not something that can be successfully handled by one person as it requires a diverse set of expertise and many hours of dedicated work. Our team successfully can rank also your website organically. Ask us how!
SEM Paid Advertising
Your website can be found pretty much instantly with an intelligently built ad campaign, such as Google Ads. Ad campaigns need to be evaluated based on the expected ROI /Return On Investment) and realistic expectations must be set in order to successfully benefit from them.
It's no secret that the Real Estate sector is very competitive online and that it can take a long time to be organically positioned. A good strategy however is to combine both SEO and SEM (Search Engine Marketing) so that while your site organically grows in the ranks of the search engines, you can gain new clients fast by spending a part of your marketing budget on advertisements. Ask us how!
Social Media Marketing
Growing your online footprint gaining trust of people, even before they contact you, is also achieved by having a considerable presence in social media channels.
On one hand you can build a presence by posting regularly, interacting with others on social media, etc. On the other hand you can build campaigns and sponsored ads, as well as promote posts. Building campaigns can generate direct leads that you capture on the campaigns or related landing pages. Use this medium and improve your overall position online. Ask us how!
Nurture the contacts you built up over the years and keep them awake with regular email messages that may be of interest to them. Having dormant lists is equal to not having lists...wake them up and drive business through them!
There are various tools that may sooth your email marketing needs, one more known than others. Whichever tool you prefer, the magic is in the content you send, both in email subject as in the email body. There are actual statistics of do's and don't's you should follow to get more out of your lists. Ask us how!