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OptimaSys is since 2020 the trusted advisor, consultant and development partner to CEPI, the leading European Association for Real Estate Professions.
In this role, OptimaSys assesses the current and future state of digitalisation for all types of Real Estate businesses globally, and guides CEPI's members implementing new solutions for their members.
Real Estate businesses and associations can follow the future of their profession via the communication channels offered by CEPI.
AML - AMLR
Anti-money laundering (AML) legislation has been in place for decades, yet its effective implementation remains uneven. Real estate professionals became obliged entities under EU AML rules in 2001; however, industry estimates suggest that fewer than 9% of European real estate businesses currently achieve full compliance. To strengthen the European AML framework, the EU adopted a comprehensive new legislative package in 2024. Its centrepiece is the Anti-Money Laundering Regulation (AMLR), which will apply from 10 July 2027 and establish directly applicable rules across all EU Member States. The AMLR significantly develops the existing requirements, broadens the scope of obliged entities and clarifies which businesses and professionals are covered, making structured and effective compliance more important than ever.
OptimaSys, working under an exclusive agreement with CEPI, developed the first pan-European AML platform created specifically for the real estate sector. Launched in April 2026, Immosurance is a comprehensive European AML platform for real estate professionals and is also known within CEPI as the CEPI AML Tool. Although real estate professionals have been obliged entities under EU AML rules since 2001, levels of implementation and enforcement have varied considerably. The new EU Single Rulebook introduces a more harmonised framework. The European Authority for Anti-Money Laundering and Countering the Financing of Terrorism (AMLA) will coordinate and support national supervisors and Financial Intelligence Units (FIUs), promote consistent supervisory standards and support effective implementation across the EU. National authorities and FIUs will continue to play a central role in supervising obliged entities and analysing suspicious transaction reports.
The AMLR also broadens and clarifies the categories of obliged entities covered by harmonised EU requirements, including certain mortgage credit intermediaries. To support this sector, OptimaSys developed ImmoKredita: a purpose-built AML compliance platform designed specifically around the activities and risks of mortgage credit intermediaries—not an adapted banking solution.
Immosurance and ImmoKredita are available in an expanding number of languages—currently 18 and counting. This enables users throughout the EU to complete their compliance processes in their preferred language and generate audit-ready reports and documentation in the relevant official language.
Both platforms provide comprehensive, sector-specific support for compliance with today’s AML directives and preparation for the AMLR, which will apply from 10 July 2027. They guide businesses through risk assessment, customer due diligence, screening, documentation, monitoring and reporting within a structured digital environment.
For more information about Immosurance, visit immosurance.net. For more information about ImmoKredita, visit immokredita.com.
AI tools integrated in Optima-CRM
OptimaSys created its own AI virtual assistant engine and chatbot, implemented in our clients' websites and platforms. Harnessing the power of AI, self-controlled content and with direct access to Optima-CRM, this project already has proven to be very interesting and profitable to our clients.
Content originates from self-uploaded knowledge files about subjects of the business' interest, from direct API-integration to their Optima-CRM ecosystem, as well as from any websites of choice. The AI-engine instantly reads and learns all these knowledge bases and delivers accurate responses via either a custom chatbot on a website or through a WhatsApp Business account anywhere this is deployed.
Contacts are auto-created in Optima-CRM and conversations are AI-summarised after which they are stored both in the chatbot control panel as well as on the corresponding contact's timeline in CRM.
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Projects at OptimaSys
OptimaSys is besides the owner and operator of SAAS (Software as a Service) solutions, it's mainly a projects-operated company in the Real Estate industry space.
Types of Projects
Website design, development & integration into Optima-CRM
Digital Marketing projects
Software development projects
Software integration projects (API's...)
Native App development projects
Strategic real estate technology consulting
Projects commissioners
Real Estate businesses (agencies, promotors, builders,...)
Internal development
Digital marketing companies
CEPI: representing 23 countries, CEPI commissions projects on behalf of its members